Vintage Signed Coro Fruit and Flowers Three Piece Set
In 1901 a company with a little name, Coro was founded in New York by Emanuel Cohn and Carl Rosenberger. It went on to become the largest company of its kind.
In 1910 along with becoming incorporated, one of the founders, Emanuel Cohn died leaving Rosenberger in charge.
During the years before Cohn's death, the team noticed that department stores jewelry cases were missing something, costume jewelry so they set out to capture this market.
By the time the depression rolled around, the costume jewelry market was growing and they were ready!
I have read about other courageous moves made by this firm, such as building a large factory during the depression, a time of serious economic hardship for most. Hardly the time to spend large dollar amounts on a hunch. Even riskier was the fact that the factory would not be in New York, They built it in Providence RI. Imagine what their competitors must have thought!
What was known to them was that costume jewelry sales were rising and they felt this would continue. They wanted to increase sales. The next step was obvious. They needed to increase production so they did!
Now, even with their bold moves, the jewelry had to sell or they could never have achieved their title as the largest costume jewelry company in the United States.
Below is a perfect example of some of their great work.
Click on the image for a larger view and description
Coro Fruit and Flowers Three Piece Suite
The blue stones are plastic moonglow stones molded in the shapes of fruit and flowers. Small clear rhinestones are used as accents. Several pieces with these stones were produced and we have included a link to the patent for the necklace which was issued on 1954. View Patent
Coro also innovated in marketing plus they had showrooms around the world that were considered to be the best of the best. Several designers were employed and they also had several jewelry lines. In addition, they used many trade names. Some you know such as Corocraft. Some not so obvious such as Elite which was used beginning in 1948. Not bad for the company with the little name!
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