Thursday, December 07, 2006

Gustave Sherman Costume Jewelry Sparkles Like No Other



Amazing Adornments Jewel of the Month ~
Sherman Aurora Borealis Rhinestone Bracelet


Founder [s]: Gustave Sherman, Canada 1947 -1981?


Gustave Sherman was a self-made jewelry designer. He worked as a jewelry salesperson and as such grew to like his product. It probably took a lot of guts, since he was not trained as many of the day were, but he opened the Sherman Jewelry Company in Montreal in 1947 anyway. The rest as they say is history!

In my very humble opinion, being a jewelry salesperson probably helped Mr. Sherman. After all, he knew what people were buying. All he had to do was make the items his clients were buying better!

His company really took off in the 1950s and soon he became Canada's foremost jewelry designer. He was known for pieces or extremely high quality that rivaled the real thing. He used only the finest Swarovski crystals/rhinestones even if he had to pay more for them. The Swarovski Company also made stones on demand for Sherman.

Sherman vintage costume jewelry is not easy to come by. It was expensive when it was made and it is expensive now. You can imagine that his production costs must have been very high so it is only natural that the finished pieces would be pricey. The jewels sold in some department stores, but the more elaborate designs were sold in small shops or boutiques.
In the 1970s, when the trend was towards silver and gold- tone jewelry and jewelry of lesser quality, Sherman continued to make high quality, high end jewelry. As you can imagine this refusal to concede cost him business. Gustave made another bold move. He decided to make high quality gemstone jewelry set in precious metals. As luck [bad in this case] would have it, the price of gold went through the roof. As a result the company was forced to close.
Sherman jewelry is highly collectable. The
japanned pieces and the pieces with purple, red, black and yellow stones are especially sought out. Fuchsia is also a color collectors like.
The prices for this vintage jewelry continues to rise. I can see why. Once you own a piece of his wonderful costume jewelry, you will want more!


Hallmark [s]: Sherman jewelry was not always signed. I have a pair of earrings that has his mark and a matching brooch that does not. I read somewhere that his son claims the jewelry was always signed. I suppose this will need to be sorted out.

Sometimes the signature appeared on the metal and sometimes on a cartouche. Sherman in all capital block lettering was usually found on clip- on earrings. Sherman in script can be found on brooches.


Signature Designs and Techniques: The highest quality Swarovski crystals and stones, multicolored rhinestones. Prong set stones. Gold-plated and Rhodium backings along with Japanned backings. Monochromatic color combinations as well as unusual combinations. Pastel shades. Navettes and marquise cut stones were used quite a bit.

Visit the Sherman Gallery All Sherman jewelry is on sale this month!


www.amazingadornments.com


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