Owner(s): Emanuel Cohn and later with Carl Rosenberger ~ The name of the company is a contraction of their last names.
The history of Coro is as long as it is compelling. There really isn't any way to do this company justice on a single page. This brief version should be just enough to give the reader a flavor of the very influential company.
The company was founded in New York City in 1901 by Cohn as the E. Cohn & Company. Think back to the times, early turn of the century, and the jewelry styles that were popular, the Art Nouveau period. American jewelry was still highly influenced by European styles. The department stores in New York certainly were not paying very much attention to what we now call costume jewelry. Cohn had a business background. He noticed the limited space costume jewelry garnered at the stores. In 1903 he teamed up with Rosenberger, who had knowledge of jewelry, to create the Cohn and Rosenberger Company to fill the void. The new company produced findings for several items including sautoirs and collar pins.
In 1911 the original owner, Emanuel Cohn dies and Rosenberger takes over full control. Steady growth continued under his guidance. A factory was opened in New York and the line of items produced expanded.
Soon due to increasing demand Coro opened factories in Providence, R.I. and later in Canada. The building and factory in New York was retained. The decision to build the huge factory in Providence was a bit risky since all of this occurred during 1929, not the ideal economic times. The decision proved to be a wise one.
The name Coro was officially used for the first time in 1943.
Coro became known as the unofficial jewelry college in Providence. Students arrived from all over the world to be taught the jewelry business. There was no tuition and the students even received a small paycheck. This was another brilliant move as many of these "students" went on to work at Coro. The company went on to become the largest costume jewelry manufacturer in the world.
In 1924 Adolph Katz joined the company. There is some gray area regarding how much he designed, if at all. We have all seen the patents with his name all over them. Katz in his position acted as a representative for Coro. It is thought that his name appears on the patents in this capacity. Certainly Katz was a visionary and his position he had a significant impact on the selection of upcoming lines. His selections and/or designs defined Coro. Coro helped to define costume jewelry in the USA.
Gene Verrecchia was the head designer and responsible for such designs as the very popular "Coro Duettes".
The company used many trade/hallmarks. Of note are Corocraft and Vendome, both were Coro's top of the line output. Coro Craft was introduced in 1937 and Vendome in 1944. Coro jewelry could be found at many price points. The Coro Mexico line was produced at a taller owned by Hector Aquilar during the years 1943 to 1950.
The company was purchased by The Richton International Corporation in 1957 and closed its doors in 1979.
Materials and techniques included: Designed and patented the interlocking mechanism for the "Coro Duettes" pins/clips and The "Quivering Camellia" line. Known for figurals and Jelly Bellies, floral and foliate as well as patriotic motifs. Materials used were diverse. Rhinestones, seed pearls, sterling silver, Lucite and so much more!
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